I Love It When You Call Me Big Papalote
It’s a great time to be alive… and drinking mezcal in California.
Due to the recent surge in popularity of the original agave-based spirit, there is an onslaught of new mezcal brands entering the market. Of course, there are pros and cons to this opportune influx. The primary concern among vanguards of the category, is the adherence to sustainable practices with mezcal production. Throughout history, spikes in demand often lead to pillaging of precious natural resources, which could be especially problematic with agaves that take 10-12 years to mature before harvesting. Therefore, it’s very important to support mezcal brands that take great concern to ensure sustainable practices. We all can do our part to make sure that there will be plenty of exquisite mezcal to enjoy for generations.
At the consumer level, we can start by choosing the right brands to support.
On the plus side of proliferation, there are a number of great new mezcal brands along with a wider scope of agave varietals entering the marketplace that previously were unavailable to the gringo-sphere. One of my favorite agave varietals has emerged in our portfolio as a dynamic sidekick to the ubiquitous Espadin… enter the rise of the Papalote.