While Do Good Distillery was still a “someday” dream, tragedy struck and they lost Paul in a car accident. Losing Paul drove home the idea that life is simply too short and uncertain for them to be doing anything less than passionately pursuing their dreams. So, on October 11, 2013, Do Good Distillery was founded on what would’ve been Paul’s 31st birthday. The name, Do Good comes from a quote attributed to Ben Franklin, “You do well, by doing good.” They find that as a simple guiding principle that sums up their business and commitment to helping their community quite nicely. Because of the key role that Paul played in the foundation of Do Good Distillery, his handsome face graces all of the tamper seals and the tasting room wall. Paul is also the inspiration behind their NightHawk Rye bourbon.