“Apothic is no stranger to creating interesting new blends –

– from the launch of the distinctive category leader Apothic Red to our smooth Apothic Crush and our most recent hit, Apothic Inferno, a red blend aged in whiskey barrels,” said Christine Jagher, Apothic’s Director of Marketing. “We’ve always sought to break the mold to bring our fans products we know they will love. Apothic Brew is a game changer that offers the best of both worlds – cold brew and wine – and I can’t wait for people to try it.”

Utilizing more coffee grounds than traditional coffee and requiring a significantly longer and more delicate steep, cold brew coffee is much smoother than its warmer counterparts. Cold brew’s smooth texture and supple flavors come from the brew’s temperature, which doesn’t bring out bitter components of coffee grounds like hot water can. The result is a taste that captures the smooth mouthfeel and velvety chocolate notes of cold brew with the juicy blackberry characteristics of a dark red wine.

“Last year during the long hours of harvest, I joined the cold brew craze myself,” said Deb Juergenson, Apothic Winemaker. “Quickly, I realized that many of the characteristics in cold brew coffee and red wine naturally complement each other. This led us to experiment with a few blends, eventually leading to the seamless creation of Apothic Brew, which brings together red fruit notes and subtle mocha essences of cold brew.”

EliteDaily:
“I always start my morning with a cold brew, and I usually end my day with a glass of merlot. However, as much as I love both drinks, I never thought about what they’d taste like together. I’m certainly not opposed to the idea of coffee infused-booze, and it looks like Apothic Wine isn’t either. The groundbreaking wine company recently announced Apothic Brew, which is cold brew-infused red wine. TBH, it sounds like the drink of my dreams, and I am so ready to try it.”

Cosmopolitan:
“Thanks to the heroes at Apothic Wine, we now live in a world where coffee-infused red wine exists.”

Refinery29:
“We found out about another new cold brew product, and it’s one we never saw coming.”

Babble:
“If there’s one thing I think we can all agree upon here, it’s that coffee is life. Of course, when it comes to coveted beverages, wine also deserves a special shout-out for providing us with some much-needed chill at the end of a long, hard day. But what if I told you that you could soon have both of your favorite bevvies at once? As in, right in the same glass.”

Daily Mail:
“Wine and coffee lovers rejoice – you now have a chance to mix the two in a unique and delicious way.”

Thrillist:
“You’ve probably never considered how compatible red wine and coffee are. Thankfully the folks at Apothic Wines did, and they’re now introducing a cold brew coffee-infused red wine, allowing you to get your fix of two delicious vices in one fell swoop. Errr, sip.”